Dye composition containing a thiol/disulphide fluorescent dye comprising amino groups and comprising an internal cationic charge, process for lightening keratin materials using this dye

ABSTRACT

The invention relates to a dye composition comprising a thiol/disulphide fluorescent dye comprising amino groups, and to a dyeing process which has a lightening effect on keratin materials, in particular keratin fibres, especially human keratin fibres such as the hair, using said composition. It similarly relates to novel thiol/disulphide fluorescent dyes and to uses thereof in lightening keratin materials. 
     This composition makes it possible to obtain a particularly resistant and visible lightening effect on dark keratin fibres.

The invention relates to the dyeing of keratin materials using thiol/disulphide fluorescent dyes comprising one or more amino groups.

It is known practice to dye keratin fibres, in particular human keratin fibres, by direct dyeing. The process conventionally used in direct dyeing comprises applying to the keratin fibres direct dyes which are coloured or colouring molecules having an affinity for the fibres, allowing them to diffuse and then rinsing the fibres.

The direct dyes which are conventionally used are, for example, dyes of the nitrobenzene type, anthroquinone dyes, nitropyrridine dyes, or dyes of the azo, xanthene, acridine, azine or triarylmethane type.

The colourings which result from the use of direct dyes are temporary or semipermanent colourings since the nature of the interactions which bind the direct dyes to the keratin fibre and their disorption from the surface and/or from the core of the fibre are responsible for their weak dyeing power and for their poor resistance to washing operations or to perspiration.

Moreover, the colouring of keratin fibres using conventional direct dyes does not make it possible to significantly lighten keratin fibres.

The lightening of the colour of keratin fibres, more particularly dark keratin fibres to lighter shades, by optionally modifying the shade thereof, constitutes an important demand.

Conventionally, in order to obtain a lighter colouring, a chemical bleaching process is used. This process comprises treating the keratin materials, such as keratin fibres, in particular the hair, with a strong oxidizing system, generally composed of hydrogen peroxide, possibly in combination with persalts, generally in an alkaline medium.

This bleaching system has the drawback of damaging keratin materials, in particular keratin fibres, especially human keratin fibres such as the hair, and of detrimentally affecting their cosmetic properties. The fibres in fact have a tendency to become rough, more difficult to disentangle and more brittle. Finally, the lightening or bleaching of keratin fibres using oxidizing agents is incompatible with the treatments for modifying the shape of said fibres, particularly in hair straightening treatments.

Another lightening technique comprises applying fluorescent direct dyes to dark hair. This technique, described in particular in documents FR 2 830 189 and WO 2004/091473, makes it possible to retain the quality of the keratin fibre during the treatment, but the fluorescent dyes used do not exhibit satisfactory resistance to shampooing operations.

In order to increase the fastness of direct dyes, it is known practice to fix direct dyes by covalent bonding to the hair. For example, it is known practice to react dyes comprising reactive groups with the very numerous cystine or cysteine residues in keratin fibres; see, for example, Journal of the Society of Dyers and Colourists, Guise and Stapleton, 91, 259-264 (1975); Journal of Cosmetic Chemistry, 42, 1-17 (1991); CA 2024509.

Furthermore, it is known practice to protect the thiol function(s) contained in a molecule to be grafted to the hair before applying them to said hair, WO 99/51194. However, this application does not mention the use of fluorescent dyes for dyeing or lightening hair.

Other disulphide dyes known for dyeing keratin fibres are disulphide derivatives of aminothiophenol derivatives. Such dyes are described, for example, in patent FR 1156407. These dyes can be used under relatively mild conditions, in the presence of a slightly reducing medium or after a reducing pretreatment of the hair. However, these dyes can bring about colour changes during application.

Finally, document WO 2005/097051 describes azaimidazolium disulphide dyes for the direct dyeing of keratin fibres.

The aim of the present invention is to provide new systems for dyeing keratin materials, in particular human keratin fibres, especially the hair, which do not have the drawbacks of the existing bleaching processes. In particular, one of the aims of the present invention is to provide direct dyeing systems for obtaining lightening effects, especially on naturally or artificially dark keratin fibres, which are resistant to successive shampooing operations, which do not damage the keratin fibres and which do not detrimentally affect their cosmetic properties.

This aim is achieved with the present invention, a subject of which is a process for dyeing keratin materials, in particular keratin fibres, especially human keratin fibres such as the hair, more particularly dark hair, comprising applying, to the keratin materials, a dye composition comprising, in a cosmetically suitable medium, at least one thiol fluorescent dye, chosen from the dyes of formulae (I) and (II) below:

the organic or mineral acid salts, optical isomers and geometrical isomers thereof, and the solvates such as hydrates;

in which formulae (I) and (II):

-   -   R and R′″, which may be identical or different, represent a         hydroxyl group, an amino group (NR_(a)R_(b)) or an ammonium         group (N⁺R_(a)R_(b)R_(c)), An⁻; with R_(a), R_(b) and R_(c),         which may be identical or different, representing a hydrogen         atom or a (C₁-C₄)alkyl group; or else two alkyl groups R_(a) and         R_(b) of the amino or ammonium group form a heterocycle         comprising 5 to 7 members and optionally comprising another         heteroatom which may be identical to or different from that of         the nitrogen atom and An⁻ representing an anionic counterion;     -   R′ and R″, which may be identical or different, represent a         hydrogen atom or a group as defined for R and R′″ respectively;     -   R_(g), R′_(g), R″_(g), R′″_(g), R_(h), R′_(h), R″_(h) and         R′″_(h), which may be identical or different, represent a         hydrogen or halogen atom, an amino, (di)(C₁-C₄)alkylamino,         cyano, carboxyl, hydroxyl, trifluoromethyl, acylamino, C₁-C₄         alkoxy, C₂-C₄ (poly)hydroxyalkoxy, (C₁-C₄)alkylcarbonyloxy,         (C₁-C₄)alkoxycarbonyl, (C₁-C₄)alkylcarbonylamino, acylamino,         carbamoyl or (C₁-C₄)alkylsulphonylamino group, an aminosulphonyl         radical, or a (C₁-C₁₆)alkyl radical optionally substituted with         a group chosen from (C₁-C₁₂)alkoxy, hydroxyl, cyano, carboxyl,         amino and (di)(C₁-C₄)alkylamino, or else the two alkyl radicals         borne by the nitrogen atom of the amino group form a heterocycle         comprising 5 to 7 members and optionally comprising another         heteroatom which may be identical to or different from that of         the nitrogen atom;     -   R′_(i), R″_(i), R′″_(i) and R″″_(i), which may be identical or         different, represent a hydrogen atom or a (C₁-C₄)alkyl group;     -   m and m′, which may be identical or different, represent an         integer between 1 and 10 inclusive;     -   p, p′, q and q′, which may be identical or different, represent         an integer between 1 and 6 inclusive;     -   M′ represents an anionic counterion; and     -   Y represents: i) a hydrogen atom; ii) an alkali metal; iii) an         alkaline earth metal; iv) an ammonium group:         N⁺R^(α)R^(β)R^(γ)R^(δ) or a phosphonium group: P⁺R^(αl R)         ^(β)R^(γ)R^(δ) with R^(α), R^(β), R^(γ) and R^(δ), which may be         identical or different, representing a hydrogen atom or a         (C₁-C₄)alkyl group; or v) a thiol-function-protecting group;

it being understood that:

-   -   when the compound of formula (I) or (II) contains other cationic         parts, it is associated with one or more anionic counterions         allowing formula (I) or (II) to achieve electroneutrality.

Another subject of the invention is a dye composition comprising, in a suitable cosmetic medium, at least one fluorescent dye of formula (I) or (II) as defined above, and a reducing agent.

A subject of the invention is also novel fluorescent dyes of formula (I) or (II) as defined above.

The dyeing process according to the invention makes it possible to visibly colour dark keratin materials, in particular dark human keratin fibres, especially dark hair.

Furthermore, the process of the invention makes it possible to obtain colouring of keratin materials, in particular human keratin fibres, especially the hair, without damaging said material, which is persistent with respect to shampooing operations, common attacks (sunlight, perspiration), and other hair treatments. The process of the invention also makes it possible to obtain lightening of keratin materials such as keratin fibres, in particular dark keratin fibres, and more particular dark hair.

For the purpose of the invention, the term “dark keratin material” is intended to mean that which exhibits a lightness of L* measured in the C.I.E.L. L*a*b* system of less than or equal to 45, and preferably less than or equal to 40, given that, moreover, L*=0 is equivalent to black and L*=100 is equivalent to white.

For the purpose of the invention, the expression “naturally or artificially dark hair” is intended to mean hair whose tone height is less than or equal to 6 (dark blonde) and preferably less than or equal to 4 (chestnut-brown).

The lightening of the hair is evaluated by the variation in “tone height” before or after application of the compound of formula (I) or (II).

The notion of “tone” is based on the classification of the natural shades, one tone separating each shade from the shade immediately following or preceding it. This definition and the classification of the natural shades are well known to hair styling professionals and are published in the book “Science des traitement capillaires” [Hair treatment sciences], by Charles Zviak 1988, published by Masson, pp. 215 and 278.

The tone heights range from 1 (black) to 10 (very light blonde), one unit corresponding to one tone; the higher the figure, the lighter the shade.

An artificially coloured hair is a hair whose colour has been modified by a dyeing treatment, for example dyeing with direct dyes or oxidation dyes.

Preferably, the composition should, after application to hair, for example chestnut-brown hair, lead to the results below.

-   -   Interest is focused on the reflectance performance levels of the         hair when it is irradiated with visible light in the wavelength         range from 400 to 700 nanometres.     -   The curves of reflectance as a function of wavelength, of hair         treated with the composition of the invention and of untreated         hair, are then compared.     -   The curve corresponding to the treated hair should show a         reflectance in the wavelength range of from 500 to 700         nanometres which is higher than the curve corresponding to the         untreated hair.     -   This means that, in the wavelength range from 540 to 700         nanometres, there is at least one range where the reflectance         curve corresponding to the treated hair is higher than the         reflectance curve corresponding to the untreated hair. The term         “higher” is intended to mean a difference of at least 0.05% in         reflectance, preferably of at least 0.1%. All the same, there         may be, in the wavelength range of from 540 to 700 nanometres,         at least one range where the reflectance curve corresponding to         the treated hair is superimposable or lower than the reflectance         curve corresponding to the untreated hair.

Preferably, the wavelength where the difference is at a maximum between the reflectance curve of the treated hair and that of the untreated hair is within the wavelength range of from 500 to 650 nanometres, and preferably within the wavelength range of from 550 to 620 nanometres.

For the purpose of the present invention, and unless otherwise indicated:

-   -   the “aryl” or “heteroaryl” radicals or the aryl or heteroaryl         part of a radical may be substituted with at least one         substituent borne by a carbon atom, chosen from:         -   a C₁-C₁₆ preferably C₁-C₈, alkyl radical optionally             substituted with one or more radicals chosen from the             radicals: hydroxyl, C₁-C₂ alkoxy, C₂-C₄(poly)hydroxyalkoxy,             acylamino and amino substituted with two C₁-C₄ alkyl             radicals, which may be identical or different, optionally             bearing at least one hydroxyl group, or the two radicals             possibly forming, with the nitrogen atom to which they are             attached, a heterocycle comprising from 5 to 7 members,             preferably 5 or 6 members, which is saturated or             unsaturated, which is optionally substituted, and which             optionally comprises another heteroatom which may be             identical or different from the nitrogen;         -   halogen atom such as chlorine, fluorine or bromine;         -   a hydroxyl group;         -   a C₁-C₂ alkoxy radical;         -   C₁-C₂ alkylthio radical;         -   a C₂-C₄ (poly)hydroxyalkoxy radical;         -   an amino radical;         -   a 5- or 6-membered heterocycloalkyl radical;         -   an optionally cationic 5- or 6-membered heteroaryl radical,             preferably imidazolium, optionally substituted with a C₁-C₄             alkyl radical, preferably methyl;         -   an amino radical substituted with one or two C₁-C₆ alkyl             radicals, which may be identical or different, optionally             bearing at least:             -   i) one hydroxyl group,             -   ii) one amino group optionally substituted with one or                 two optionally substituted C₁-C₃ alkyl radicals, said                 alkyl radicals possibly forming, with the nitrogen atom                 to which they are attached, a heterocycle comprising                 from 5 to 7 members, which is saturated or unsaturated,                 which is optionally substituted, and which optionally                 comprises at least one heteroatom which may or may not                 be different from nitrogen,         -   —NR—COR′ in which the R radical is a hydrogen atom or a             C₁-C₄ alkyl radical optionally bearing at least one hydroxyl             group, and the R′ radical is a a C₁-C₂ alkyl radical;         -   (R)₂N—CO— in which the R radicals, which may or may not be             identical, represent a hydrogen atom, or a C₁-C₄ alkyl             radical optionally bearing at least one hydroxyl group;         -   R′SO₂—NR— in which the R radical represents a hydrogen atom             or a C₁-C₄ alkyl radical optionally bearing at least one             hydroxyl group, and the R′ radical represents a C₁-C₄ alkyl             radical or a phenyl radical;         -   (R)₂N—SO₂— in which the R radicals, which may or may not be             identical, represent a hydrogen atom or a C₁-C₄ alkyl             radical optionally bearing at least one hydroxyl group,         -   a carboxylic radical in acid or salified form (preferably             with an alkali metal or an ammonium, which is substituted or             unsubstituted);         -   a cyano group;         -   a polyhaloalkyl group containing from 1 to 6 carbon atoms             and from 1 to 6 halogen atoms, which may be identical or             different; the polyhaloalkyl group is, for example,             trifluoromethyl;     -   the cyclic or heterocyclic part of a nonaromatic radical may be         substituted with at least one substituent borne by a carbon         atom, chosen from the groups:         -   hydroxyl;         -   C₁-C₄ alkoxy;         -   C₂-C₄ (poly)hydroxyalkoxy;         -   a C₁-C₂ alkylthio radical;         -   RCO—NR′— in which the R′ radical is a hydrogen atom or a             C₁-C₄ alkyl radical optionally bearing at least one hydroxyl             group, and the R radical is a C₁-C₂ alkyl radical or an             amino radical substituted with two C₁-C₄ alkyl groups, which             may be identical or different, optionally bearing at least             one hydroxyl group;         -   RCO—O— in which the R radical is a C₁-C₄ alkyl radical or an             amino radical substituted with one or two C₁-C₄ alkyl             groups, which may be identical or different, optionally             bearing at least one hydroxyl group, said alkyl radicals             possibly forming, with the nitrogen atom to which they are             attached, a heterocycle comprising from 5 to 7 members,             which is saturated or unsaturated, which is optionally             substituted, and which optionally comprises at least one             other heteroatom which may or may not be different from             nitrogen;         -   RO—CO— in which the R radical is a C₁-C₄ alkyl radical             optionally bearing at least one hydroxyl group;     -   a cyclic or heterocyclic radical or a nonaromatic part of an         aryl or heteroaryl radical may also be substituted with one or         more oxo or thioxo groups;     -   an “aryl” radical represents a condensed or noncondensed,         monocyclic or polycyclic group containing from 6 to 22 carbon         atoms, and at least one ring of which is aromatic; preferably,         the aryl radical is a phenyl, biphenyl, naphthyl, indenyl,         anthracenyl or tetrahydronaphthyl;     -   a “diarylalkyl” radical represents a group comprising, on the         same carbon atom of an alkyl group, two aryl groups, which may         be identical or different, such as diphenylmethyl or         1,1-diphenylethyl;     -   a “heteroaryl radical” represents an optionally cationic,         condensed or noncondensed, monocyclic or polycyclic group         comprising from 5 to 22 members and from 1 to 6 heteroatoms         chosen from a nitrogen, oxygen, sulphur and selenium atom, and         at least one ring of which is aromatic; preferably, a heteroaryl         radical is chosen from acridinyl, benzimidazolyl,         benzobistriazolyl, benzopyrazolyl, benzopyridazinyl,         benzoquinolyl, benzothiazolyl, benzotriazolyl, benzoxazolyl,         pyridinyl, tetrazolyl, dihydrothiazolyl, imidazopyridinyl,         imidazolyl, indolyl, isoquinolyl, naphthoimidazolyl,         naphthooxazolyl, naphthopyrazolyl, oxadiazolyl, oxazolyl,         oxazolopyridyl, phenazinyl, phenooxazolyl, pyrazinyl, pyrazolyl,         pyrilyl, pyrazoyltriazyl, pyridyl, pyridinoimidazolyl, pyrrolyl,         quinolyl, tetrazolyl, thiadiazolyl, thiazolyl,         thiazolopyridinyl, thiazoylimidazolyl, thiopyrylyl, triazolyl,         xanthylyl and its ammonium salt;     -   a “diheteroarylalkyl” radical represents a group comprising, on         the same carbon atom of an alkyl group, two heteroaryl groups,         which may be identical or different, such as difurylmethyl,         1,1-difurylethyl, dipyrrolylmethyl or dithienylmethyl;     -   a “cyclic radical” is a condensed or noncondensed, monocyclic or         polycyclic, nonaromatic cycloalkyl radical containing from 5 to         22 carbon atoms, possibly comprising one or more unsaturations;         in particular, the cyclic radical is a cyclohexyl;     -   a “sterically hindered cyclic” radical is a substituted or         unsubstituted, aromatic or nonaromatic, cyclic radical hindered         by steric effect or constraint, comprising from 6 to 14 members,         which may be bridged; by way of sterically hindered radicals,         mention may be made of bicyclo[1.1.0]butane, mesityls such as         1,3,5-trimethylphenyl, 1,3,5-tri-tert-butylphenyl,         1,3,5-isobutylphenyl, 1,3,5-trimethylsilylphenyl and adamantyl;     -   a “heterocyclic radical or heterocycle” is a condensed or         noncondensed, monocyclic or polycyclic, nonaromatic radical         containing from 5 to 22 members, comprising from 1 to 6         heteroatoms chosen from nitrogen, oxygen, sulphur and selenium;     -   an “alkyl radical” is a linear or branched, C₁-C₁₆, preferably         C₁-C₈, hydrocarbon-based radical;     -   the expression “optionally substituted” assigned to the alkyl         radical implies that said alkyl radical may be substituted with         one or more radicals chosen from the radicals: i) hydroxyl; ii)         C₁-C₄ alkoxy; iii) acylamino; iv) amino optionally substituted         with one or two C₁-C₄ alkyl radicals, which may be identical or         different, said alkyl radicals possibly forming, with the         nitrogen atom which bears them, a heterocycle comprising from 5         to 7 members, optionally comprising another heteroatom which may         or may not be different from nitrogen; v) or a quaternary         ammonium group —N⁺R′R″R′″, M⁻ for which R′, R″, R′″, which may         be identical or different, represent a hydrogen atom or a C₁-C₄         alkyl group, or else —N⁺R′R″R′″ forms a heteroaryl such as         imidazolium optionally substituted with a C₁-C₄ alkyl group, and         M⁻ represents the counterion of the corresponding organic acid,         mineral acid or halide;     -   an “alkoxy radical” is an alkyloxy or alkyl-O-radical for which         the alkyl radical is a linear or branched, C₁-C₁₆, preferably         C₁-C₈, hydrocarbon-based radical;     -   an “alkylthio radical” is an alkyl-S— radical for which the         alkyl radical is a linear or branched, C₁-C₁₆, preferably C₁-C₈,         hydrocarbon-based radical; when the alkylthio group is         optionally substituted, this implies that the alkyl group is         optionally substituted as defined above;     -   the limits delimiting the extent of the range of values are         included in this range of values;     -   an “organic or mineral acid salt” is more particularly chosen         from a salt derived: i) from hydrochloric acid HCl; ii) from         hydrobromic acid HBr; iii) from sulphuric acid H₂SO₄; iv) from         alkylsulphonic acids: Alk-S(O)₂OH such as methylsulphonic acid         and ethylsulphonic acid; v) from arylsulphonic acids: Ar—S(O)₂OH         such as from benzenesulphonic acid and from toluenesulphonic         acid; vi) from citric acid; vii) from succinic acid; viii) from         tartaric acid; ix) from lactic acid; x) from alkoxysulphinic         acids: Alk-O—S(O)OH such as from methoxysulphinic acid and from         ethoxysulphinic acid; xi) from aryloxysulphinic acids such as         from tolueneoxysulphinic acid and from phenoxysulphinic         acid; xii) from phosphoric acid H₃PO₄; xiii) from acetic acid         CH₃COOH; xiv) from triflic acid CF₃SO₃H and xv) from         tetrafluoroboric acid HBF₄;     -   an “anionic counterion” is an anion or an anionic group         associated with the cationic charge of the dye; more         particularly, the anionic counterion is chosen from: i) halides         such as chloride or bromide; ii) nitrates; iii) sulphonates,         among which are C₁-C₆ alkyl sulphonates: Alk-S(O)₂O⁻ such as         methyl sulphonate or mesylate and ethyl sulphonate; iv) aryl         sulphonates: Ar—S(O)₂O⁻ such as benzene sulphonate and         toluenesulphonate or tosylate; v) citrate; vi) succinate; vii)         tartrate; viii) lactate; ix) alkyl sulphates: Alk-O—S(O)O⁻ such         as methyl sulphate and ethyl sulphate; x) arylsulphates:         Ar—O—S(O)O⁻ such as benzenesulphate and toluenesulphate; xi)         alkoxysulphates: Alk-O—S(O)₂O⁻ such as methoxy sulphate and         ethoxy sulphate; xii) aryloxysulphates: Ar—O—S(O)₂O⁻; xiii)         phosphate; xiv) acetate; xv) triflate; and xvi) borates such as         tetrafluoroborate.

The fluorescent dyes of formula (I) or (II) are compounds capable of absorbing in the UV radiation or visible range at a wavelength λ_(abs) of between 250 and 800 nm and capable of re-emitting in the visible range at an emission wavelength λ_(em) of between 400 and 800 nm.

Preferably, the thiol fluorescent compounds of the invention are dyes capable of absorbing in the visible range λ_(abs) of between 400 and 800 nm and of re-emitting in the visible range λ_(em) of between 400 and 800 nm. More preferably, the fluorescent dyes of formula (I) or (II) are dyes capable of absorbing at a λ_(abs) of between 420 nm and 550 nm and of re-emitting in the visible range at a λ_(em) of between 470 and 600 nm.

The fluorescent compounds of formula (II) of the invention contain an SY function which may be in the covalent form —S—Y or ionic form —S⁻Y⁺ depending on the nature of Y and on the pH of the medium.

A specific embodiment relates to the thiol fluorescent dyes comprising a group of formula (II) comprising an SY function where Y represents a hydrogen atom or an alkali metal. Advantageously, Y represents a hydrogen atom.

In accordance with another specific embodiment of the invention, in the abovementioned formula (II), Y is a protecting group known to those skilled in the art, for instance those described in the books “Protective Groups in Organic Synthesis”, T. W. Greene, John Willey & Sons publisher, NY, 1981, pp. 193-217; “Protecting Groups”, P. Kocienski, Thieme, 3rd ed., 2005, chap. 5.

Particularly when Y represents a thiol-function-protecting group, Y is chosen from the following radicals:

-   -   (C₁-C₄)alkylcarbonyl;     -   (C₁-C₄)alkylthiocarbonyl;     -   (C₁-C₄)alkoxycarbonyl;     -   (C₁-C₄)alkoxythiocarbonyl;     -   (C₁-C₄)alkylthiothiocarbonyl;     -   (di)(C₁-C₄)(alkyl)aminocarbonyl;     -   (di)(C₁-C₄)(alkyl)aminothiocarbonyl;     -   arylcarbonyl such as phenylcarbonyl;     -   aryloxycarbonyl;     -   aryl(C₁-C₄)alkoxycarbonyl;     -   (di)(C₁-C₄)(alkyl)aminocarbonyl such as dimethylaminocarbonyl;     -   (C₁-C₄)(alkyl)arylaminocarbonyl;     -   carboxyl;     -   SO₃ ⁻, M⁺ with M⁺ representing an alkali metal such as sodium or         potassium, or else M′ of formula (II) and M⁺ are absent;     -   optionally substituted aryl such as phenyl, dibenzosuberyl or         1,3,5-cycloheptatrienyl,     -   optionally substituted heteroaryl; including in particular the         cationic or noncationic heteroaryl comprising from 1 to 4         heteroatoms below:         -   i) monocyclic comprising 5, 6 or 7 members, such as furanyl             or furyl, pyrrolyl or pyrryl, thiophenyl or thienyl,             pyrazolyl, oxazolyl, oxazolium, isoxazolyl, isoxazolium,             thiazolyl, thiazolium, isothiazolyl, isothiazolium,             1,2,4-triazolyl, 1,2,4-triazolium, 1,2,3-triazolyl,             1,2,3-triazolium, 1,2,4-oxazolyl, 1,2,4-oxazolium,             1,2,4-thiadiazolyl, 1,2,4-thiadiazolium, pyrylium,             thiopyridyl, pyridinium, pyrimidinyl, pyrimidinium,             pyrazinyl, pyrazinium, pyridazinyl, pyridazinium, triazinyl,             triazinium, tetrazinyl, tetrazinium, azepine, azepinium,             oxazepinyl, oxazepinium, thiepinyl, thiepinium, imidazolyl,             imidazolium;         -   ii) bicyclic comprising 8 to 11 members, such as indolyl,             indolinium, benzoimidazolyl, benzoimidazolium, benzoxazolyl,             benzoxazolium, dihydrobenzoxazolinyl, benzothiazolyl,             benzothiazolium, pyridoimidazolyl, pyridoimidazolium,             thienocycloheptadienyl, these monocyclic or bicyclic groups             being optionally substituted with one or more groups such as             (C₁-C₄)alkyl, for instance methyl, or polyhalo(C₁-C₄)alkyl,             for instance trifluoromethyl;         -   iii) or tricyclic ABC below:

-   -   -   in which the two rings A, C optionally comprise a             heteroatom, and the ring B is a 5-, 6- or 7-membered,             particularly 6-membered ring and contains at least one             heteroatom, for instance piperidyl or pyranyl;

    -   optionally cationic, optionally substituted heterocycloalkyl,         the heterocycloalkyl group represents in particular a saturated         or partially saturated, 5-, 6- or 7-membered monocyclic group         comprising from 1 to 4 heteroatoms chosen from oxygen, sulphur         and nitrogen, such as di/tetrahydrofuranyl,         di/tetrahydrothiophenyl, di/tetrahydropyrrolyl,         di/tetrahydropyranyl, di/tetra/hexahydrothiopyranyl,         dihydropyridyl, piperazinyl, piperidinyl,         tetramethylpiperidinyl, morpholinyl, di/tetra/hexahydroazepinyl         or di/tetrahydropyrimidinyl, these groups being optionally         substituted with one or more groups such as (C₁-C₄) alkyl, oxo         or thioxo; or the heterocycle represents the following group:

-   -   -   in which R′^(c), R′^(d), R′^(e), R′^(f), R′^(g) and R′^(h),             which may be identical or different, represent a hydrogen             atom or a (C₁-C₄) alkyl group, or else two groups R′^(g)             with R′^(h), and/or R′^(e) with R′^(f), form an oxo or             thioxo group, or else R′^(g) with R′^(e) together form a             cycloalkyl; and v represents an integer between 1 and 3             inclusive; preferably, R′^(c) to R′^(h) represent a hydrogen             atom; and An⁻ represents a counterion;

    -   isothiouronium —C(NR′^(c)R′^(d))═N⁺R′^(e)R′^(f); An⁻ with         R′^(c), R′^(d), R′^(e) and R′^(f), which may be identical or         different, represent a hydrogen atom or a (C₁-C₄)alkyl group;         preferably, R′^(c) to R′^(f) represent a hydrogen atom; and An⁻         represents a counterion;

    -   isothiourea —C(NR′^(c)R′^(d))═NR′^(e); with R′^(c), R′^(d), and         R′^(e) as defined above;

    -   optionally substituted (di)aryl(C₁-C₄)alkyl, such as         9-anthracenylmethyl, phenylmethyl or diphenylmethyl optionally         substituted with one or more groups in particular chosen from         (C₁-C₄) alkyl, (C₁-C₄) alkoxy such as methoxy, hydroxyl,         (C₁-C₄)alkylcarbonyl and (di)(C₁-C₄)(alkyl)amino such as         dimethylamino;

    -   optionally substituted (di)heteroaryl(C₁-C₄)alkyl, the         heteroaryl group is in particular cationic or noncationic, and         monocyclic, comprising 5 or 6 members and from 1 to 4         heteroatoms chosen from nitrogen, oxygen and sulphur, such as         the groups pyrrolyl, furanyl, thiophenyl, pyridyl, pyridyl         N-oxide such as 4-pyridyl or 2-pyridyl N-oxide, pyrylium,         pyridinium or triazinyl, optionally substituted with one or more         groups such as alkyl, particularly methyl, advantageously the         (di)heteroaryl(C₁-C₄)alkyl is (di)heteroarylmethyl or         (di)heteroarylethyl;

    -   CR¹R²R³ with R¹, R² and R³, which may be identical or different,         representing a halogen atom or a group chosen from:         -   (C₁-C₄) alkyl;         -   (C₁-C₄) alkoxy;         -   optionally substituted aryl, such as phenyl optionally             substituted with one or more groups such as (C₁-C₄)alkyl,             (C₁-C₄)alkoxy or hydroxyl;         -   optionally substituted heteroaryl, such as thiophenyl,             furanyl, pyrrolyl, pyranyl or pyridyl, optionally             substituted with a (C₁-C₄)alkyl group;         -   P(Z¹)R′¹R′²R′³ with R′¹ and R′², which may be identical or             different, representing a hydroxyl, (C₁-C₄)alkoxy or alkyl             group, R′³ representing a hydroxyl or (C₁-C₄)alkoxy group             and Z¹ representing an oxygen or sulphur atom;

    -   a sterically hindered cyclic group such as the adamantyl group;         and

    -   optionally substituted alkoxy(C₁-C₄)alkyl, such as methoxymethyl         (MOM), ethoxyethyl (EOM) or isobutoxymethyl.

According to a specific embodiment, the protected thiol fluorescent dyes of formula (II) comprising a group Y i) which is a cationic, aromatic 5- or 6-membered monocyclic heteroaryl group comprising from 1 to 4 heteroatoms chosen from oxygen, sulphur and nitrogen, such as oxazolium, isoxazolium, thiazolium, isothiazolium, 1,2,4-triazolium, 1,2,3-triazolium, 1,2,4-oxazolium, 1,2,4-thiadiazolium, pyrylium, pyridinium, pyrimidinium, pyrazinyl, pyrazinium, pyridazinium, triazinium, tetrazinium, oxazepinium, thiepinyl, thiepinium or imidazolium; ii) cationic 8- to 11-membered bicyclic heteroaryl group, such as indolinium, benzoimidazolium, benzoxazolium or benzothiazolium, these monocyclic or bicyclic heteroaryl groups being optionally substituted with one or more groups such as alkyl, for instance methyl, or polyhalo(C₁-C₄)alkyl, for instance trifluoromethyl; iii) or heterocyclic group below:

in which R′^(c) and R′^(d), which may be identical or different, represent a hydrogen atom or a (C₁-C₄)alkyl group; preferably, R′^(c) to R′^(d) represent a (C₁-C₄)alkyl group such as methyl; and An⁻ represents a counterion.

In particular, Y represents a group chosen from oxazolium, isoxazolium, thiazolium, isothiazolium, 1,2,4-triazolium, 1,2,3-triazolium, 1,2,4-oxazolium, 1,2,4-thiadiazolium, pyrylium, pyridinium, pyrimidinium, pyrazinium, pyridazinium, triazinium, imidazolium, benzoimidazolium, benzoxazolium and benzothiazolium, these groups being optionally substituted with one or more (C₁-C₄) alkyl groups, in particular methyl.

In particular, Y represents an alkali metal or a protecting group such as:

-   -   (C₁-C₄)alkylcarbonyl, such as methylcarbonyl or ethylcarbonyl;     -   arylcarbonyl such as phenylcarbonyl;     -   (C₁-C₄)alkoxycarbonyl;     -   aryloxycarbonyl;     -   aryl(C₁-C₄)alkoxycarbonyl;     -   (di)(C₁-C₄)(alkyl)aminocarbonyl such as dimethylaminocarbonyl;     -   (C₁-C₄)(alkyl)arylaminocarbonyl;     -   optionally substituted aryl, such as phenyl;     -   5- or 6-membered monocyclic heteroaryl, such as imidazolyl or         pyridyl;     -   5- or 6-membered cationic monocyclic heteroaryl, such as         pyrylium, pyridinium, pyrimidinium, pyrazinium, pyridazinium,         triazinium or imidazolium; these groups being optionally         substituted with one or more identical or different (C₁-C₄)alkyl         groups, such as methyl;     -   8- to 11-membered cationic bicyclic heteroaryl, such as         benzoimidazolium or benzoxazolium; these groups being optionally         substituted with one or more identical or different (C₁-C₄)alkyl         groups, such as methyl;     -   cationic heterocycle of formula below:

-   -   isothiouronium —C(NH₂)═N⁺H₂; An⁻;     -   isothiourea —C(NH₂)═NH; or     -   SO₃ ⁻, M⁺ with M⁺ representing an alkali metal such as sodium or         potassium, or else M′ of formula (II) and M′ are absent.

According to a specific embodiment of the invention, the dyes of the invention belong to formula (Ia) or (IIa) which have an ethylene group linking the pyridinium part to the phenyl at the ortho- or para-position with respect to the pyridinium, i.e. at 2-4′, 4-2′, 4-4′:

with R, R′, R″, R′″, R_(g), R′_(g), R″_(g), R′″_(g), R_(h), R′_(h), R″_(h), R′″_(h), R′_(i), R″_(i), R′″_(i), R″″_(i), m, m′, p, p′, q, q′, Y and M′ being as defined above. In particular, R_(h) and R″_(h) are in the ortho-position with respect to the pyridinium group and R′_(h) and R″_(h) represent a hydrogen atom. Another aspect of the invention concerns the dyes of formula (Ia) or (IIa) having R_(g) and R″_(g) groups in the 3′-position and R′_(g)/R″_(g) which represent a hydrogen atom.

Advantageously, the dyes of formulae (Ia) and (IIa) have their amino group: R′(CH₂)_(p′)—N—(CH₂)_(q′)—R and/or R″(CH₂)_(p′)—N—(CH₂)_(q′)—R′″ in the 1′-position.

By way of example of thiol fluorescent dyes, mention may in particular be made of the following compounds:

with M′ representing an anionic counterion.

The protected thiol dyes of formula (II′) can be synthesized in two stages. The first stage consists in preparing the nonprotected thiol dye (II-H) according to the methods known to those skilled in the art, for instance “Thiols and organic Sulfides”, “Thiocyanates and Isothiocyanates, organic”, Ullmann's Encyclopaedia, Wiley-VCH, Weinheim, 2005. In addition, the second stage consists in protecting the thiol function according to the conventional methods known to those skilled in the art for producing protected thiol dyes of formula (II′). By way of example for protecting the thiol function —SH of the thiol dye, use may be made of the methods in the books “Protective Groups in Organic Synthesis”, T. W. Greene, John Willey & Sons ed., NY, 1981, pp. 193-217; “Protecting Groups”, P. Kocienski, Thieme, 3rd ed., 2005, chap. 5.

This method can be illustrated by means of the method consisting i) in generating thiol fluorescent dyes of formula (II-H) by reduction of a two-chromophore fluorescent dye bearing a disulphide function —S—S-(I′) and ii) in protecting, according to the conventional methods, said thiol function of (II-H) with the reactant 7 Y′R in order to obtain the protected thiol fluorescent dyes of formula (II′). The thiol compound 6 can also be metallated with an alkali metal or alkaline earth metal Met* so as to produce the thiolate fluorescent dye of formula (II″).

with Y′ representing a thiol-function-protecting group; Met* representing an alkali metal or an alkaline earth metal, particularly sodium or potassium, it being understood that, when the metal is an alkaline earth metal, 2 chromophores comprising a thiolate function S⁻ can be associated with one metal²⁺;

and with R, R′, R_(g), R′_(g), R_(h), R′_(h), R′_(i), R″_(i), m, p, q and M′ being as defined above; Y′ represents a thiol-function-protecting group; and R of Y′R represents a nucleofuge leaving group, for instance mesylate, tosylate, triflate or halide.

Use may also be made of a thiol reactant Y′—SH comprising a Y′ group as defined above, the nucleophilic SH function of which can react with the carbon atom in the alpha-position with respect to the halogen atom borne by the fluorescent chromophore (a′) so as to give the protected thiol fluorescent dye of formula (II′):

with R, R′, R_(g), R′_(g), R_(h), R′_(h), R′_(i), R″_(i), m, p, q and M′, (II′) being as defined above, and Hal representing a nucleofuge halogen atom such as bromine, iodine or chlorine.

More particularly, a nucleofuge leaving group may be substituted with a thiourea group (S═C(NRR)NRR) so as to generate the isothiouroniums. For example, if the thiourea group is a thioimidazolinium (β), the reaction scheme is the following:

with R, R′, R_(g), R′_(g), R_(h), R′_(h), R′_(i), R″_(i), m, p, q and M′ being as defined above.

A variant is to use, in place of the halide comprising the fluorescent chromophore (a′), a chromophore comprising another type of nucleofuge such as tosylate or mesylate.

By way of example, a compound containing a protected thiol group contains a nucleofuge leaving group R, for instance mesylate, tosylate or triflate, which can undergo nucleophilic attack from the amine borne by the styryl fluorescent chromophore:

Another alternative comes from the use of halides as nucleofuge leaving group on a thiol compound that may be substituted with a primary amine function, for example, borne by a styryl fluorescent chromophore:

In accordance with another possibility, the thiol fluorescent dyes of formula (II) according to the invention may be obtained by reaction of a compound comprising a thiol group Y as defined above and an electrophilic group (f) with a pyridinium compound comprising a nucleophilic group. By way of example, an aldehyde, ketone or thioaldehyde, or a thioketone when G′ represents an oxygen or sulphur atom, may be condensed with an “activated methylene” such as alkylpyridinium (e) so as to generate a >C═C< ethylene bond. This reaction is commonly known as “Knoevenagel” condensation. The term “activated methylenes” is intended to mean those which preferentially comprise, in the 2- or 4-position with respect to the pyridinium group, a methylene group R_(i)—CH₂—:

with R, R′, R_(g), R′_(g), R_(h), R′_(h), R′_(i), R″_(i), m, p, q, Y and M′ as defined above and G′ representing an oxygen or sulphur atom.

Reference may be made to the book Advanced Organic Chemistry, “Reactions, Mechanisms and Structures”, J. March, 4th ed. John Willey & Sons, 1992 or T. W. Greene “Protective Groups in Organic Synthesis”, for further details on the operating conditions used for the processes mentioned above.

The thiol fluorescent dyes formed may be converted to —S Y′ protected thiol fluorescent dyes by protection of the —SH thiol using conventional protecting groups. The thiol fluorescent dyes are metallated by also using the conventional methods known to those skilled in the art, such as those described in Advanced Organic Chemistry, “Reactions, Mechanisms and Structures”, J. March, 4th ed. John Willey & Sons, NY, 1992.

The protected thiol dyes can be deprotected by conventional routes such as those described in the books “Protective Groups in Organic Synthesis”, T. W. Greene, John Willey & Sons ed., NY, 1981; “Protecting Groups”, P. Kocienski, Thieme, 3rd ed., 2005.

The starting reactants are commercially available or accessible by conventional methods known to those skilled in the art. By way of example, it is possible to synthesize the symmetrical thiol fluorescent dye (I′) using 2 equivalents of pyridine derivative 1 and one equivalent of disulphide reactant comprising two leaving groups Gp, so as to give the dipyridinium disulphide salt 3 which can in turn be condensed with two equivalents of aryl compound comprising an aldehyde/thioaldehyde group, 4, to give (I′).

with Lg representing a nucleofuge leaving group, for instance mesylate, tosylate, triflate or halide. The Lg⁻ counterions of the compounds (I′), above, can be replaced with M′ counterions of other natures, using methods known to those skilled in the art, in particular by ion exchange resin.

The disymmetrical disulphide dyes of formula (I) can be synthesized in a single stage by reacting a nonprotected thiol fluorescent dye with a thiol fluorescent dye protected by Y′, so as to form the disulphide dye of formula (I)

with R, R′, R″, R′″, R_(g), R′_(g), R″_(g), R′″_(g), R_(h), R′_(h), R″_(h), R′″_(h), R_(i), R′_(i), R″_(i), R′″_(i), m, m′, p, p′, q, q′ and M′ as defined above; Y′ represents a thiol-function-protecting group.

Reference may be made to the book Advanced Organic Chemistry, “Reactions, Mechanisms and Structures”, J. March, 4th ed. John Willey & Sons, 1992 or T. W. Greene “Protective Groups in Organic Synthesis”, for further details on the operating conditions used for the processes mentioned above.

The thiol fluorescent dyes formed can be converted to —S Y′ protected thiol fluorescent dyes by protection of the —SH thiol using conventional protecting groups. The thiol fluorescent dyes are metallated by also using the conventional methods known to those skilled in the art, such as those described in Advanced Organic Chemistry, “Reactions, Mechanisms and Structures”, J. March, 4th ed. John Willey & Sons, NY, 1992.

The protected thiol dyes can be deprotected by conventional routes such as those described in the books “Protective Groups in Organic Synthesis”, T. W. Greene, John Willey & Sons ed., NY, 1981; “Protecting Groups”, P. Kocienski, Thieme, 3rd ed., 2005.

The composition of the invention contains at least one fluorescent dye of formula (I) or (II). In addition to the presence of at least one fluorescent dye of formula (I) or (II), the composition of the invention may also contain a reducing agent.

This reducing agent may be chosen from thiols, for example cysteine, homocysteine or thiolactic acid, the salts of these thiols, the phosphines, the bisulphite, the sulphites, thioglycolic acid, and also its esters, in particular glycerol monothioglycolate, and thioglycerol. This reducing agent may also be chosen from borohydrides and derivatives thereof, for instance the salts of borohydride, of cyanoborohydride, or triacetoxyborohydride or of trimethoxyborohydride: sodium salts, lithium salts, potassium salts, calcium salts, quaternary ammonium (tetramethylammonium, tetraethylammonium, tetra-n-butylammonium or benzyltriethylammonium) salts; catechol borane.

The dye composition that can be used in the invention generally contains an amount of fluorescent dye of formula (I) or (II) of between 0.001% and 50% relative to the total weight of the composition. Preferably, this amount is between 0.005% and 20% by weight, and even more preferably between 0.01% and 5% by weight, relative to the total weight of the composition.

The dye composition may also contain additional direct dyes. These direct dyes are, for example, chosen from neutral, acidic or cationic nitrobenzene direct dyes, neutral, acidic or cationic azo direct dyes, tetraazapentamethine dyes, neutral, acidic or cationic quinone, in particular anthraquinone dyes, azine direct dyes, triarylmethane direct dyes, indoamine direct dyes and natural direct dyes.

Among the natural direct dyes, mention may be made of lawsone, juglone, alizarin, purpurin, carminic acid, kermesic acid, purpurogallin, protocatechaldehyde, indigo, isatin, curcumin, spinulosin and apigenindin. Extracts or decoctions containing these natural dyes, and in particular poultices or henna-based extracts, may also be used.

The dye composition may contain one or more oxidation bases and/or one or more couplers conventionally used for dyeing keratin fibres.

Among the oxidation bases, mention may be made of para-phenylenediamines, bisphenylalkylenediamines, para-aminophenols, bis-para-aminophenols, ortho-aminophenols, heterocyclic bases, and addition salts thereof.

Among these couplers, mention may in particular be made of meta-phenylenediamines, meta-aminophenols, meta-diphenols, naphthalene couplers, heterocyclic couplers, and addition salts thereof.

The coupler(s) is (are) each generally present in an amount of between 0.001% and 10% by weight of the total weight of the dye composition, preferably between 0.005% and 6%.

The oxidation base(s) present in the dye composition is (are) in general each present in an amount of between 0.001% and 10% by weight of the total weight of the dye composition, preferably between 0.005% and 6% by weight.

In general, the addition salts of the oxidation bases and of the couplers that can be used in the context of the invention are in particular chosen from addition salts with an acid, such as hydrochlorides, hydrobromides, sulphates, citrates, succinates, tartrates, lactates, tosylates, benzenesulphonates, phosphates and acetates, and addition salts with a base, such as hydroxides of an alkali metal such as sodium or potassium, aqueous ammonia, amines or alkanolamines.

The medium suitable for dyeing, also called dye support, is a cosmetic medium generally constituted of water or of a mixture of water and at least one organic solvent. By way of organic solvent, mention may, for example, be made of C₁-C₄ lower alkanols, such as ethanol and isopropanol; polyols and polyol ethers, such as 2-butoxyethanol, propylene glycol, propylene glycol monomethyl ether, diethylene glycol monoethyl ether and diethylene glycol monomethyl ether, and also aromatic alcohols such as benzyl alcohol or phenoxyethanol, and mixtures thereof.

The solvents, when they are present, are preferably present in proportions of preferably between 1% and 40% by weight approximately, relative to the total weight of the dye composition, and even more preferably between 5% and 30% by weight approximately.

According to one variant, the invention contains a reducing agent capable of reducing the disulphide bonds of keratin and/or of the dye of formula (I). This reducing agent is as defined above.

The dye composition may also contain various adjuvants conventionally used in hair-dyeing compositions, such as anionic, cationic, nonionic, amphoteric or zwitterionic surfactants or mixtures thereof, anionic, cationic, nonionic, amphoteric or zwitterionic polymers, or blends thereof, mineral or organic thickeners, and in particular anionic, cationic, nonionic and amphoteric associative polymer thickeners, antioxidants, penetrating agents, sequestering agents, fragrances, buffers, dispersing agents, conditioning agents such as, for example, modified or unmodified, volatile or non-volatile silicones, such as amino film-forming agents, ceramides, preservatives, opacifiers or conductive polymers.

The above adjuvants are in general present in an amount, for each of them, of between 0.01% and 20% by weight relative to the weight of the composition.

Of course, those skilled in the art will take care to select this or these possible additional compounds in such a way that the advantageous properties intrinsically associated with the dye composition in accordance with the invention are not, or are not substantially, impaired by the addition(s) envisaged.

The pH of the dye composition is generally between 4 and 14 approximately, and preferably between 5 and 11 approximately. It may be adjusted to the desired value by means of acidifying or basifying agents normally used in the dyeing of keratin fibres or else by means of conventional buffer systems.

Among the acidifying agents, mention may, by way of example, be made of mineral or organic acids, such as hydrochloric acid, orthophosphoric acid, sulphuric acid, carboxylic acids, for instance acetic acid, tartaric acid, citric acid or lactic acid, or sulphonic acids.

Among the basifying agents, mention may, by way of example, be made of aqueous ammonia, alkali carbonates, alkanolamines such as mono-, di- and triethanolamines, and also derivatives thereof, sodium hydroxide or potassium hydroxide and the compounds of formula (γ) below:

in which W_(a) is a propylene residue optionally substituted with a hydroxyl group or a C₁-C₄ alkyl radical; R_(a1), R_(a2), R_(a3) and R_(a4), which may be identical or different, represent a hydrogen atom, a C₁-C₄ alkyl radical or a C₁-C₄ hydroxyalkyl radical.

The dye composition may be in various forms, such as in the form of a liquid, a cream or a gel, or in any other form suitable for dyeing keratin fibres, and in particular the hair.

According to a specific embodiment in the process of the invention, a reducing agent may be applied as a pretreatment before the application of the composition containing at least one fluorescent dye of formula (I) or (II).

This reducing agent may be chosen from thiols, for example cysteine, homocysteine or thiolactic acid, the salts of these thiols, the phosphines, the bisulphite, the sulphites, thioglycolic acid, and also its esters, in particular glyceryl monothioglycolate, and thioglycerol. This reducing agent may also be chosen from borohydrides and derivatives thereof, for instance the salts of borohydride, of cyanoborohydride, of triacetoxyborohydride or of trimethoxyborohydride: sodium salts, lithium salts, potassium salts, calcium salts, quaternary ammonium (tetramethylammonium, tetraethylammonium, tetra-n-butylammonium, benzyltriethylammonium) salts; catechol borane.

This pretreatment may be of short duration, in particular from 0.1 second to 30 minutes, preferably from 1 minute to 15 minutes, with a reducing agent as mentioned above.

According to another process, the composition comprising at least one fluorescent dye of formula (I) or (II) also contains at least one reducing agent as defined above. This composition is then applied to the hair.

When the thiol fluorescent dye of formula (II) comprises a thiol-function-protecting group Y, the process of the invention may be preceded by a deprotection step aimed at restoring the SH function in situ.

By way of example, it is possible to deprotect the S—Y function with a Y protecting group by adjusting the pH as follows:

Y: Protecting group Deprotection alkylcarbonyl pH > 9 arylcarbonyl pH > 9 alkoxycarbonyl pH > 9 aryloxycarbonyl pH > 9 arylalkoxycarbonyl pH > 9 (di)(alkyl)aminocarbonyl pH > 9 (alkyl)arylaminocarbonyl pH > 9 optionally substituted aryl, such as phenyl pH > 9 5-,6- or 7-membered monocyclic heteroaryl pH > 9 such as oxazolium 8- to 11-membered bicyclic heteroaryl, such pH > 9 as benzoimidazolium or benzoxazolium

The deprotection step can also be carried out during a hair pretreatment step, for instance reducing pretreatment of the hair.

According to one variant, the reducing agent is added to the dye composition containing at least one fluorescent dye of formula (I) or (II) at the time of use.

According to another process, the composition comprising at least one fluorescent dye of formula (I) or (II) also contains at least one reducing agent as defined above. This composition is then applied to the hair.

According to another variant, the reducing agent is applied as a post-treatment, after the application of the composition containing at least one fluorescent dye of formula (I) or (II). The duration of the post-treatment with the reducing agent may be short, for example from 0.1 second to 30 minutes, preferably from 1 minute to 15 minutes, with a reducing agent as described above. According to a specific embodiment, the reducing agent is an agent of thiol or borohydride type as described above.

A specific embodiment of the invention relates to a process in which the fluorescent dye of formula (I) or (II) can be applied directly to the hair without reducing agents, free of reducing pretreatment or reducing post-treatment.

A treatment with an oxidizing agent may optionally be combined. Any type of oxidant conventional in the field may be used. Thus, it may be chosen from hydrogen peroxide, urea peroxide, alkali metal bromates, persalts such as perborates and persulphates, and also enzymes, among which mention may be made of peroxidases, 2-electron oxidoreductases such as uricases and 4-electron oxygenases such as laccases. The use of hydrogen peroxide is particularly preferred.

This oxidizing agent can be applied to the fibres before or after the application of the composition containing at least one fluorescent dye of formula (I) or (II).

The application of the dye composition according to the invention is generally carried out at ambient temperature. It may, however, be carried out at temperatures ranging from 20 to 180° C.

A subject of the invention is also a multicompartment device or dyeing kit in which a first compartment contains a dye composition comprising at least one fluorescent dye of formula (I) or (II) and a second compartment contains a reducing agent capable of reducing the disulphide functions of keratin materials.

One of these compartments may also contain one or more other dyes of direct dye or oxidation dye type.

The invention also relates to a multicompartment device in which a first compartment contains a dye composition comprising at least one fluorescent dye of formula (I) or (II); a second compartment contains a reducing agent capable of reducing the disulphide bond of keratin materials; and a third compartment contains an oxidizing agent.

Alternatively, the dyeing device contains a first compartment containing a dye composition which comprises at least one protected thiol fluorescent dye of formula (II) and a second compartment containing an agent capable of deprotecting the protected thiol so as to free the thiol.

Each of the devices mentioned above may be equipped with a means for delivering the desired mixture to the hair, for example such as the devices described in patent FR 2 586 913.

The examples which follow serve to illustrate the invention without, however, being limiting in nature. The thiol fluorescent dyes of the examples hereinafter have been entirely characterized by conventional spectroscopic and spectrometric methods.

EXAMPLES SYNTHESIS EXAMPLES Example 1 Synthesis of 1,1′-(disulphanediyldiethane-2,1-diyl)bis[4-((E)-2-{4-[bis(2-hydroxyethyl)amino]-phenyl}vinyl)pyridinium]dimethane sulphonate [1]

Procedure

Stage 1: Synthesis of disulphanediyldiethane-2,1-diyl dimethane sulphonate

10 g of 2,2′-dithiodiethanol and 14.44 g of triethylamine (TEA) are diluted in 100 ml of EtOAc. At 0° C., 16.35 g of methanesulphonyl chloride diluted in 35 ml of EtOAc are added dropwise to the reaction medium with rapid stirring. 7.22 g of TEA are introduced, and the stirring is continued at ambient temperature for 4 h 30. 8.2 g of methanesulphonyl chloride are added dropwise at 15° C., and then the stirring is maintained at ambient temperature for 17 h. The precipitate is filtered off and washed with 3 times 50 ml of EtOAc. The organic phases are extracted with 100 ml of ice-cold water, 100 ml of water, with 3 times 50 ml of a saturated solution of NaHCO₃ and with twice 20 ml of saturated NaCl, and are then dried over anhydrous Na₂SO₄. The EtOAc is evaporated off, and 17.49 g of pale yellow translucent oil are recovered. The analyses indicate that the product is in conformity.

Stage 2: Synthesis of 1,1′-(disulphanediyldiethane-2,1-diyl)bis(4-methylpyridinium)dimethane sulphonate

3.51 g of picoline and 5 g of disulphanediyldiethane-2,1-diyl dimethane sulphonate are diluted in 5 ml of N-methylpyrrolidinone (NMP) and then heated at 80° C. for 2 h with stirring. The stirring is maintained at ambient temperature for 17 h. The reaction medium is made up with 50 ml of EtOAc, and then filtered, washed with 3 times 100 ml of EtOAc, and dried under vacuum in the presence of P₂O₅. 7.29 g of brown powder are recovered. The analyses indicate that the product is in conformity and pure. ¹H NMR (400 MHz, DMSO-d₆) 2.31 (s, 6H), 2.62 (s, 6H), 3.40 (t, 4H), 4.83 (t, 4H), 8.01 (d, 4H), 8.91 (d, 4H).

Stage 3: Synthesis of 1,1′-(disulphanediyldiethane-2,1-diyl)bis[4-((E)-2-{4-[bis(2-hydroxyethyl)amino]phenyl}-vinyl)pyridinium]dimethane sulphonate [1]

4.32 g of 4-[bis(2-hydroxyethyl)amino]benzaldehyde, 10 ml of iPrOH and 1.69 ml of pyrrolidine are mixed for 10 minutes with stirring. 1.18 ml of acetic acid are added and the mixture is stirred at ambient temperature for 20 minutes. 5 g of 1,1′-(disulphanediyldiethane-2,1-diyl)bis(4-methylpyridinium)dimethane sulphonate in suspension in 7 ml of iPrOH and 2 ml of methanol are added. The reaction mixture is kept stirring for 24 h at ambient temperature. The precipitate obtained is filtered off, washed with 100 ml of acetone and then dried. 8.56 g of powder are recovered. The analyses indicate that the product is in conformity and pure. ¹H NMR (400 MHz, MeOH-d4) 2.71 (s, 6H), 3.35 (t, 4H), 3.64 (t, 8H), 3.76 (t, 8H), 4.74 (t, 4H), 6.83 (d, 4H), 7.04 (d, 2H), 7.58 (d, 4H), 7.81 (d, 2H), 7.96 (d, 4H), 8.56 (d, 4H).

Example 2 Synthesis of 1,1′-(disulphanediyldiethane-2,1-diyl)bis[4-((E)-2-{4-[ethyl(2-hydroxyethyl)amino]-2-methylphenyl}-1-methylvinyl)pyridinium]dibromide [2]

Procedure

Stage 1: Synthesis of 1,1′-(disulphanediyldiethane-2,1-diyl)bis(4-ethylpyridinium)dibromide

12.9 g of 4-ethylpyridine solubilized in 4 ml of NMP and 15 ml of acetonitrile (ACN) are stirred and heated to 80° C. 15 g of 1-bromo-2-(2-bromoethyldisulphanyl)-ethane diluted in 10 ml of ACN are added dropwise to the medium for 30 minutes. The reaction mixture is stirred and refluxed for 4 h, and then heated at ambient temperature for 17 h. 200 ml of acetone are added to the green solid obtained, the solid is broken up, and then filtered off, washed with 50 ml of acetone, and then dried. 23.32 g of green powder are collected. The analyses indicate that the product is in conformity.

Stage 2: Synthesis of 1,1′-(disulphanediyldiethane-2,1-diyl)bis[4-((E)-2-{4-[ethyl(2-hydroxyethyl)amino]-2-methylphenyl}-1-methylvinyl)pyridinium]dibromide [2]

5 g of 4-[ethyl-(2-hydroxyethyl)amino]-2-methylbenzaldehyde, 10 ml of iPrOH and 1.74 ml of pyrrolidine are mixed for 10 min with stirring. 1.21 ml of acetic acid are added and the mixture is stirred at ambient temperature for 20 min. 5 g of 1,1′-(disulphanediyl-diethane-2,1-diyl)bis(4-ethylpyridinium)dibromide in suspension in 7 ml of iPrOH and 5 ml of methanol are added. The reaction mixture is kept stirring for 1 week at ambient temperature. The reaction mixture is conserved at ambient temperature for 4 weeks. The reaction mixture is concentrated, the residue is extracted with an H₂O/CH₂Cl₂ mixture, the expected product is then extracted with butanol, the organic phase is concentrated, and the residue is taken up with ethyl acetate. The precipitate obtained is filtered off and then dried. 810 mg of powder are recovered. The analyses indicate that the product is in conformity.

Example 3 Synthesis of 1,1′-(disulphanediyldiethane-2,1-diyl)bis[4-((E)-2-{4-[[3-(dimethylamino)propyl]-(methyl)amino]phenyl}vinyl)pyridinium]dimethane sulphonate [3]

Procedure

Stage 1: Synthesis of 4-[[3-(dimethylamino)-propyl](methyl)amino]benzaldehyde

10 g of 4-fluorobenzaldehyde, 12 g of K₂CO₃ and 20 ml of NMP are stirred and heated at 50° C. 13 ml of N,N,N′-trimethyl-1,3-propanediamine are added dropwise to the medium kept stirring and heated at 80° C. for 10 h. After the reaction medium has been cooled to ambient temperature, 100 ml of acetone are added. The precipitate obtained is filtered off, and the filtrate is evaporated to dryness and then dried. 21.85 g of powder are recovered. The analyses indicate that the product is in conformity.

Stage 2: Synthesis of 1,1′-(disulphanediyldiethane-2,1-diyl)bis[4-((E)-2-{4-[[3-(dimethylamino)-propyl](methyl)amino]phenyl}vinyl)pyridinium]dimethane sulphonate [3]

2 g of 4-[(3-dimethylaminopropyl)methylamino]benzaldehyde solubilized in 5 ml of iPrOH, to which 585 μl of pyrrolidine are added, are stirred at ambient temperature for 10 minutes. 408 μl of acetic acid are added to the reaction medium, which is kept stirring at ambient temperature for 20 minutes. 1.71 g of 1,1′-(disulphanediyldiethane-2,1-diyl)bis(4-methyl-pyridinium)dimethane sulphonate presolubilized in 3 ml of iPrOH and 1 ml of methanol are introduced into the medium and stirred at 20° C. for 4 days. 50 ml of diisopropyl ether are added to the reaction mixture cooled by means of a bath of dry ice and acetone. The precipitate obtained is filtered off and then dried. 2.21 g of violet powder are recovered. The analyses indicate that the product is in conformity. ¹H NMR (400 MHz, MeOH-d4) 1.84 (m, 4H), 2.34 (s, 12H), 2.48 (t, 4H), 2.71 (s, 6H), 3.06 (s, 6H), 3.36 (t, 4H), 3.50 (t, 4H), 4.75 (t, 4H), 6.79 (d, 4H), 7.07 (d, 2H), 7.60 (d, 4H), 7.84 (d, 2H), 7.98 (d, 4H), 8.57 (d, 4H).

Example 4 Synthesis of the 1,1′-(disulphanediyl-diethane-2,1-diyl)bis{2-[(E)-2-(4-{methyl[3-(trimethylammonio)propyl]amino}phenyl)vinyl]pyridinium}salt [4]

Procedure

Stage 1: Synthesis of 1,1′-(disulphanediyldiethane-2,1-diyl)bis(2-methylpyridinium)dibromide

A mixture of 56 g of 1-bromo-2-[(2-bromoethyl)-disulphanyl]ethane and 15 ml of N-methylpyrrolidone (NMP) is poured dropwise onto 35 g of 2-picoline with stirring, at 80° C. The mixture (white suspension) is kept stirring at 80° C. for 30 min, 100 ml of ACN are added, and the stirring is maintained at 80° C. for 90 min. After cooling, the solid obtained is filtered off, washed with 100 ml of ACN and then dried. 56.2 g of brown powder are recovered. 45 g of this powder are suspended in 300 ml of iPrOH, at reflux. Once the temperature has dropped to 40° C., the solid is filtered off, washed with 3 times 100 ml of iPrOH and dried under vacuum. 40.56 g of a light beige product are obtained. The analyses are in conformity with the expected structure.

Stage 2: Synthesis of 3-[(4-formylphenyl)(methyl)-amino]-N,N,N-trimethylpropan-1-aminium methane sulphonate

5 g of [[3-(dimethylamino)propyl](methyl)amino]benzaldehyde are diluted in 15 ml of dichloromethane. 2.36 ml of dimethyl sulphate diluted in 10 ml of dichloromethane are gradually added. The mixture is refluxed for 4 h and then cooled to ambient temperature and poured into 100 ml of ethyl acetate. The brown oil formed is separated by settling out, washed with 100 ml of EtOAc, taken up in 200 ml of methanol and concentrated under vacuum. It is subsequently dissolved in a saturated solution of sodium bicarbonate and of sodium chloride and extracted with butanol. The butanol phase is concentrated under vacuum and dried under vacuum in the presence of P₂O₅, and the product is then used for the subsequent step.

Stage 3: Synthesis of the 1,1′-(disulphanediyldiethane-2,1-diyl)bis{2-[(E)-2-(4-{methyl[3-(trimethylammonio)-propyl]amino}phenyl)vinyl]pyridinium}salt [4]

0.62 g of 3-[(4-formylphenyl)(methyl)amino]-N,N,N-trimethylpropan-1-aminium methyl sulphate solubilized in 2 ml of iPrOH and 3 ml of methanol, to which 0.15 ml of pyrrolidine is added, is stirred at ambient temperature for 10 minutes. 0.11 ml of acetic acid is added to the reaction medium, which is kept stirring at ambient temperature for 20 minutes. 0.41 g of 1,1′-(disulphanediyldiethane-2,1-diyl)bis(2-methyl-pyridinium)dibromide presolubilized in 2 ml of iPrOH and 2 ml of methanol are introduced into the medium and stirred at 20° C. for 17 h. The analyses show the presence of the expected product.

Example 5 Synthesis of 4-((E)-2-{4-[bis(2-hydroxy-ethyl)amino]phenyl}vinyl)-1-(2-sulphanylethyl)-pyridinium methane sulphonate [5]

Procedure

Synthesis of the 4-((E)-2-{4-[bis(2-hydroxyethyl)-amino]phenyl}vinyl)-1-(2-sulphanylethyl)pyridinium salt [5]

88 mg of compound [1] are dissolved in 10 ml of water/ethanol mixture (1/1). 60 mg (2 eq.) of 3-[bis (2-carboxyethyl)phosphino]propanoic acid hydrochloride hydrate in solution in 1 ml of water and 21 mg (4 eq.) of sodium bicarbonate in solution in 1 ml of water are added to the mixture. After stirring at 40° C. for 30 minutes under an inert atmosphere, the analyses indicate that the mixture contains very predominantly the expected product [5].

LC-MS analysis: LC-DAD (400-700 nm)

Column: Waters XTerra MS C18 5 μm (4.6×50) mm

Mobile phase: A: water+0.1% formic acid/B: acetonitrile

Linear gradient: T (min) A %/B %: 0 min 95/5; 8 min 0/100

Flow rate: 1 ml/min

Detection: UV diode array λ=400-700 nm

Retention time t=3.3 min

Relative purity >90%

MS (ESI+) m/z=345 corresponds to the mass peak for the monocation of the expected product [5]

DYEING EXAMPLES Example 1 Dyeing Process with Compounds [1] to [4]

Preparation of a Composition A

Disulphide dye from [1] to [4] 10⁻³ mol % Benzyl alcohol 4 g Polyethylene glycol 60 EO 6 g Hydroxyethylcellulose 0.7 g Alkylpolyglucoside in an aqueous 4.5 g solution containing 65% AM Demineralized water qs 100 g

Preparation of a Composition B

Thioglycolic acid 1M Sodium hydroxide qs pH 8.5 Demineralized water qs 100 g

At the time of use, compositions A (9 ml) and B (1 ml) are mixed, then the mixture obtained is applied to a lock of 1 g of dark hair (tone height 4) for 30 minutes at ambient temperature (the locks are turned over and reimpregnated after 15 minutes).

After rinsing with running water and drying, lightening of the hair thus treated is observed: the lock of tone height 4 has become visually lighter than untreated control locks.

Example 2 Dyeing Process with Compound [5]

10 ml of fresh solution of compound [5] of the synthesis example are applied to a lock of 1 g of hair of tone height 4 placed at the bottom of the same bowl for 30 minutes at ambient temperature (the locks are turned over and reimpregnated after 15 minutes).

The locks are subsequently rinsed with running water and dried.

After dyeing, the lock of tone height 4 has become visually lighter than untreated control locks.

Remanence with Respect to Successive Shampooing Operations:

The locks thus treated are divided into two, half are subjected to 5 successive shampooing operations according to a cycle which comprises wetting the locks with water, washing with a conventional shampoo, rinsing with water, followed by drying.

Visual Observations

During the shampooing operations, there is no visible bleeding, the shampoo foam and the rinsing water are not coloured.

The colour observed on the locks is conserved and the lightening effect remains visible on the hair thus treated.

Results in the L*a*b* System:

The colour of the locks before and after the 5 washes was evaluated in the L*a*b* system by means of a MINOLTA® CM 2600D spectrophotometer, (illuminant D65).

In this L*a*b* system, L* represents the luminosity, a* indicates the green/red colour axis and b* the blue/yellow colour axis. The higher the value of L, the lighter or weaker a colour, conversely, the lower the value of L, the darker or much stronger the colour. The higher the value of a*, the redder the shade, and the higher the value of b*, the more yellow the shade.

The variation in colouring between the TH4 (tone height 4) dyed and washed locks of hair is measured by (ΔE) according to the following equation:

ΔE=√{square root over ((L*−L _(o)*)²+(a*−a _(o)*)²+(b*−b _(o)*)²)}{square root over ((L*−L _(o)*)²+(a*−a _(o)*)²+(b*−b _(o)*)²)}{square root over ((L*−L _(o)*)²+(a*−a _(o)*)²+(b*−b _(o)*)²)}

In this equation, L*, a* and b* represent the values measured after dyeing, and L₀*, a₀* and b₀* represent the values measured before dyeing (or shampooing).

The greater the value of ΔE, the greater the difference in colour between TH4 locks and the coloured locks.

Treatment with the fluorescent dye on the TH4 locks ΔE After application of compound 1 according to the 8.38 invention After application of compound 1 according to the 8.66 invention and after 5 successive shampooing operations After application of compound 2 according to the 2.71 invention After application of compound 2 according to the 2.84 invention and after 5 successive shampooing operations After application of compound 3 according to the 9.62 invention After application of compound 3 according to the 9.88 invention and after 5 successive shampooing operations After application of compound 5 according to the 5.27 invention After application of compound 5 according to the 5.25 invention and after 5 successive shampooing operations

The results in the table above show that the coloring changes very little after 5 shampooing operations. Thus, the coloring and the lightening effect on the hair remains virtually unchanged, which shows a very good resistance to shampooing of the dyes of the invention.

Reflectance Results:

The lightening effectiveness of the compositions in accordance with the invention and the remanance of said compositions with respect to successive shampooing operations were expressed as a function of the reflectance of the hair. These reflectances are compared with the reflectance of a lock of untreated hair of tone height TH4.

The reflectance is measured by means of a KONIKA-MINOLTA® CM 2600d spectrophotocolorimeter apparatus and after irradiation of the hair with visible light in the wavelength range of from 400 to 700 nanometres.

It is first of all noted that the reflectance of a lock of hair treated with a composition according to the invention is greater than that of the untreated hair. The treated locks therefore appear to be lighter.

Furthermore, the results show that the reflectance of the locks of hair of tone height 4, treated with the compositions of the invention, change very little after 5 shampooing operations. Thus, the colouring and the lightening effect on the hair remain virtually unchanged, which shows a very good resistance of the dyes of the invention to shampooing operations. 

1-22. (canceled)
 23. At least one fluorescent entity chosen from those of formulae (I) and (II):

the organic and mineral acid salts, optical isomers and geometrical isomers, and the solvates thereof; wherein: R and R′″, which may be identical or different, represent a hydroxyl group, an amino group (NR_(a)R_(b)) or an ammonium group (N⁺R_(a)R_(b)R_(c)), An⁻; with R_(a), R_(b) and R_(c), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; or else two alkyl groups R_(a) and R_(b) of the amino or ammonium group form a heterocycle comprising 5 to 7 members and optionally comprising another heteroatom which may be identical to or different from that of the nitrogen atom and An⁻ representing an anionic counterion; R′ and R″, which may be identical or different, represent a hydrogen atom, a hydroxyl group, an amino group (NR_(a)R_(b)) or an ammonium group (N⁺R_(a)R_(b)R_(c)), An⁻; with R_(a), R_(b) and R_(c), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; or else two alkyl groups R_(a) and R_(b) of the amino or ammonium group form a heterocycle comprising 5 to 7 members and optionally comprising another heteroatom which may be identical to or different from that of the nitrogen atom and An⁻ representing an anionic counterion; R_(g), R′_(g), R″_(g), R′″_(g), R_(h), R′_(h), R″_(h) and R′″_(h), which may be identical or different, represent a hydrogen or halogen atom, an amino, (di)(C₁-C₄)alkylamino, cyano, carboxyl, hydroxyl, trifluoromethyl, acylamino, C₁-C₄ alkoxy, C₂-C₄ (poly)hydroxyalkoxy, (C₁-C₄)alkylcarbonyloxy, (C₁-C₄)alkoxycarbonyl, (C₁-C₄)alkylcarbonylamino, acylamino, carbamoyl or (C₁-C₄)alkylsulphonylamino group, an aminosulphonyl radical, or a (C₁-C₁₆)alkyl radical optionally substituted with a group chosen from (C₁-C₁₂)alkoxy, hydroxyl, cyano, carboxyl, amino and (di)(C₁-C₄)alkylamino, or else the two alkyl radicals borne by the nitrogen atom of the amino group form a heterocycle comprising from 5 to 7 members and optionally comprising another heteroatom which may be identical to or different from that of the nitrogen atom; R′_(i), R″_(i), R′″_(i) and R″″_(i), which may be identical or different, represent a hydrogen atom or a (C₁-C₄)alkyl group; m and m′, which may be identical or different, represent an integer ranging from 1 to 10; p, p′, q and q′, which may be identical or different, represent an integer ranging from 1 to 6; M′ represents an anionic counterion; and Y represents: i) a hydrogen atom; ii) an alkali metal; iii) an alkaline earth metal; iv) an ammonium group: N⁺R^(α)R^(β)R^(γ)R^(δ) or a phosphonium group: P⁺R^(α)R^(β)R^(γ)R^(δ) with R^(α), R^(β), R^(γ) and R^(δ), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; or v) a thiol-function-protecting group; it being understood that: when the at least one fluorescent entity chosen from those of formulae (I) and (II) contains other cationic parts, it is associated with at least one anionic counterion allowing formula (I) or (II) to achieve electroneutrality.
 24. The at least one fluorescent entity according to claim 23, wherein Y represents a hydrogen atom or an alkali metal.
 25. The at least one fluorescent entity of formula (II) according to claim 23, wherein Y represents a protecting group.
 26. The at least one fluorescent entity of formula (II) according to claim 25, wherein Y represents a protecting group chosen from the following radicals: (C₁-C₄)alkylcarbonyl; (C₁-C₄)alkylthiocarbonyl; (C₁-C₄)alkoxycarbonyl; (C₁-C₄)alkoxythiocarbonyl; (C₁-C₄)alkylthiothiocarbonyl; (di)(C₁-C₄)(alkyl)aminocarbonyl; (di)(C₁-C₄)(alkyl)aminothiocarbonyl; arylcarbonyl such as phenylcarbonyl; aryloxycarbonyl; aryl(C₁-C₄)alkoxycarbonyl; (di)(C₁-C₄)(alkyl)aminocarbonyl; (C₁-C₄)(alkyl)arylaminocarbonyl; carboxyl; SO₃ ⁻ M⁺ with M⁺ representing an alkali metal or alternatively SO₃ ⁻ M′ with M′ representing an anionic counterion; optionally substituted aryl; optionally substituted heteroaryl; optionally cationic, optionally substituted heterocycloalkyl; isothiouronium —C(NR′^(c)R′^(d))═N⁺R′^(e)R′^(f) An⁻ with R′^(c), R′^(d), R′^(e) and R′^(f), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; and An⁻ represents a counterion; isothiourea —C(NR′^(c)R′^(d))═NR′^(e); wherein R′^(c), R′^(d), and R′^(e), which may be identical or different, represent a hydrogen atom or a (C₁-C₄)alkyl group; optionally substituted (di)aryl(C₁-C₄)alkyl; optionally substituted (di)heteroaryl(C₁-C₄)alkyl; CR¹R²R³ with R¹, R² and R³, which may be identical or different, representing a halogen atom or a group chosen from: (C₁-C₄)alkyl; (C₁-C₄)alkoxy; optionally substituted aryl; optionally substituted heteroaryl; and P(Z¹)R′¹R′²R′³ with and R′², which may be identical or different, representing a hydroxyl, (C₁-C₄)alkoxy or alkyl group, R′³ representing a hydroxyl or (C₁-C₄)alkoxy group and Z¹ representing an oxygen or sulphur atom; a sterically hindered cyclic group; and optionally substituted alkoxy(C₁-C₄)alkyl.
 27. The at least one fluorescent entity according to claim 23, wherein Y represents an alkali metal or a protecting group chosen from: (C₁-C₄)alkylcarbonyl; arylcarbonyl; (C₁-C₄)alkoxycarbonyl; aryloxycarbonyl; aryl(C₁-C₄)alkoxycarbonyl; (di)(C₁-C₄)(alkyl)aminocarbonyl; (C₁-C₄)(alkyl)arylaminocarbonyl; optionally substituted aryl; 5- or 6-membered cationic monocyclic heteroaryl; 8- to 11-membered cationic bicyclic heteroaryl; cationic heterocycle of formula below:

wherein An⁻ represents a counterion isothiouronium —C(NH₂)═N⁺H₂ An⁻, wherein An− represents a counterion; isothiourea —C(NH₂)═NH; SO₃ ⁻ M⁺ with M⁺ representing an alkali metal or alternatively SO₃ ⁻ M′ with M′ representing an anionic counterion.
 28. The at least one fluorescent entity according to claim 23, chosen from those of formula (Ia) and (IIa):

wherein: R and R′″, which may be identical or different, represent a hydroxyl group, an amino group (NR_(a)R_(b)) or an ammonium group (N⁺R_(a)R_(b)R_(c)), An⁻; with R_(a), R_(b) and R_(c), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; or else two alkyl groups R_(a) and R_(b) of the amino or ammonium group form a heterocycle comprising 5 to 7 members and optionally comprising another heteroatom which may be identical to or different from that of the nitrogen atom and An⁻ representing an anionic counterion; R′ and R″, which may be identical or different, represent a hydrogen atom, a hydroxyl group, an amino group (NR_(a)R_(b)) or an ammonium group (N⁺R_(a)R_(b)R_(c)), An⁻; with R_(a), R_(b) and R_(c), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; or else two alkyl groups R_(a) and R_(b) of the amino or ammonium group form a heterocycle comprising 5 to 7 members and optionally comprising another heteroatom which may be identical to or different from that of the nitrogen atom and An⁻ representing an anionic counterion; R_(g), R′_(g), R″_(g), R′″_(g), R_(h), R′_(h), R″_(h) and R′″_(h), which may be identical or different, represent a hydrogen or halogen atom, an amino, (di)(C₁-C₄)alkylamino, cyano, carboxyl, hydroxyl, trifluoromethyl, acylamino, C₁-C₄ alkoxy, C₂-C₄ (poly)hydroxyalkoxy, (C₁-C₄)alkylcarbonyloxy, (C₁-C₄)alkoxycarbonyl, (C₁-C₄)alkylcarbonylamino, acylamino, carbamoyl or (C₁-C₄)alkylsulphonylamino group, an aminosulphonyl radical, or a (C₁-C₁₆)alkyl radical optionally substituted with a group chosen from (C₁-C₁₂)alkoxy, hydroxyl, cyano, carboxyl, amino and (di)(C₁-C₄)alkylamino, or else the two alkyl radicals borne by the nitrogen atom of the amino group form a heterocycle comprising from 5 to 7 members and optionally comprising another heteroatom which may be identical to or different from that of the nitrogen atom; R′_(i), R″_(i), R′″_(i) and R″″_(i), which may be identical or different, represent a hydrogen atom or a (C₁-C₄)alkyl group; m and m′, which may be identical or different, represent an integer ranging from 1 to 10; p, p′, q and q′, which may be identical or different, represent an integer ranging from 1 to 6; M′ represents an anionic counterion; and Y represents: i) a hydrogen atom; ii) an alkali metal; iii) an alkaline earth metal; iv) an ammonium group: N⁺R^(α)R^(β)R^(γ)R^(δ) or a phosphonium group: P⁺R^(α)R^(β)R^(γ)R^(δ) with R^(α), R^(β)R^(γ) and R^(δ), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; or v) a thiol-function-protecting group; it being understood that: when the at least one entity chosen from those of formulae (I) and (II) contains other cationic parts, it is associated with at least one anionic counterion allowing formula (I) or (II) to achieve electroneutrality.
 29. The at least one fluorescent entity according to claim 23, wherein the at least one fluorescent entity is chosen from those of formulae 1-32:

with M′ representing an anionic counterion.
 30. A dye composition comprising, in a suitable cosmetic medium, at least one fluorescent entity chosen from those of formulae (I) and (II)

the organic and mineral acid salts, optical isomers and geometrical isomers, and the solvates thereof; wherein: R and R′″, which may be identical or different, represent a hydroxyl group, an amino group (NR_(a)R_(b)) or an ammonium group (N⁺R_(a)R_(b)R_(c)), An⁻; with R_(a), R_(b) and R_(c), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; or else two alkyl groups R_(a) and R_(b) of the amino or ammonium group form a heterocycle comprising 5 to 7 members and optionally comprising another heteroatom which may be identical to or different from that of the nitrogen atom and An⁻ representing an anionic counterion; R′ and R″, which may be identical or different, represent a hydrogen atom, a hydroxyl group, an amino group (NR_(a)R_(b)) or an ammonium group (N⁺R_(a)R_(b)R_(c)), An⁻; with R_(a), R_(b) and R_(c), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; or else two alkyl groups R_(a) and R_(b) of the amino or ammonium group form a heterocycle comprising 5 to 7 members and optionally comprising another heteroatom which may be identical to or different from that of the nitrogen atom and An⁻ representing an anionic counterion; R_(g), R′_(g), R″_(g), R′″_(g), R_(h), R′_(h), R″_(h) and R′″_(h), which may be identical or different, represent a hydrogen or halogen atom, an amino, (di)(C₁-C₄)alkylamino, cyano, carboxyl, hydroxyl, trifluoromethyl, acylamino, C₁-C₄ alkoxy, C₂-C₄ (poly)hydroxyalkoxy, (C₁-C₄)alkylcarbonyloxy, (C₁-C₄)alkoxycarbonyl, (C₁-C₄)alkylcarbonylamino, acylamino, carbamoyl or (C₁-C₄)alkylsulphonylamino group, an aminosulphonyl radical, or a (C₁-C₁₆)alkyl radical optionally substituted with a group chosen from (C₁-C₁₂)alkoxy, hydroxyl, cyano, carboxyl, amino and (di)(C₁-C₄)alkylamino, or else the two alkyl radicals borne by the nitrogen atom of the amino group form a heterocycle comprising from 5 to 7 members and optionally comprising another heteroatom which may be identical to or different from that of the nitrogen atom; R′_(i), R″_(i), R′″_(i) and R″″_(i), which may be identical or different, represent a hydrogen atom or a (C₁-C₄)alkyl group; m and m′, which may be identical or different, represent an integer ranging from 1 to 10; p, p′, q and q′, which may be identical or different, represent an integer ranging from 1 to 6; M′ represents an anionic counterion; and Y represents: i) a hydrogen atom; ii) an alkali metal; iii) an alkaline earth metal; iv) an ammonium group: N⁺R^(α)R^(β)R^(γ)R^(δ) or a phosphonium group: P⁺R^(α)R^(β)R^(γ)R^(δ) with R^(α), R^(β), R^(γ) and R^(δ), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; or v) a thiol-function-protecting group; it being understood that: when the at least one entity chosen from those of formulae (I) and (II) contains other cationic parts, it is associated with at least one anionic counterion allowing formula (I) or (II) to achieve electroneutrality.
 31. The dye composition according to claim 30, further comprising at least one reducing agent.
 32. The dye composition according to claim 31, wherein the at least one reducing agent is chosen from cysteine and salts thereof homocysteine and salts thereof, thiolactic acid and salts thereof, phosphines, bisulphite, sulphites, thioglycolic acid and esters thereof, borohydrides and derivatives thereof, sodium salts, lithium salts, potassium salts, calcium salts, quaternary ammonium salts; and catechol borane.
 33. The dye composition according to claim 30, wherein the at least one fluorescent entity is present in an amount ranging from 0.001% to 50% by weight, relative to the total weight of the composition.
 34. A process for dyeing keratin materials, comprising: applying to the keratin materials at least one dye composition comprising at least one fluorescent entity chosen from formulae (I) and (II)

the organic and mineral acid salts, optical isomers and geometrical isomers, and the solvates thereof; wherein: R and R′″, which may be identical or different, represent a hydroxyl group, an amino group (NR_(a)R_(b)) or an ammonium group (N⁺R_(a)R_(b)R_(c)), An⁻; with R_(a), R_(b) and R_(c), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; or else two alkyl groups R_(a) and R_(b) of the amino or ammonium group form a heterocycle comprising 5 to 7 members and optionally comprising another heteroatom which may be identical to or different from that of the nitrogen atom and An⁻ representing an anionic counterion; R′ and R″, which may be identical or different, represent a hydrogen atom, a hydroxyl group, an amino group (NR_(a)R_(b)) or an ammonium group (N⁺R_(a)R_(b)R_(c)), An⁻; with R_(a), R_(b) and R_(c), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; or else two alkyl groups R_(a) and R_(b) of the amino or ammonium group form a heterocycle comprising 5 to 7 members and optionally comprising another heteroatom which may be identical to or different from that of the nitrogen atom and An⁻ representing an anionic counterion; R_(g), R′_(g), R″_(g), R′″_(g), R_(h), R′_(h), R″_(h) and R′″_(h), which may be identical or different, represent a hydrogen or halogen atom, an amino, (di)(C₁-C₄)alkylamino, cyano, carboxyl, hydroxyl, trifluoromethyl, acylamino, C₁-C₄ alkoxy, C₂-C₄ (poly)hydroxyalkoxy, (C₁-C₄)alkylcarbonyloxy, (C₁-C₄)alkoxycarbonyl, (C₁-C₄)alkylcarbonylamino, acylamino, carbamoyl or (C₁-C₄)alkylsulphonylamino group, an aminosulphonyl radical, or a (C₁-C₁₆)alkyl radical optionally substituted with a group chosen from (C₁-C₁₂)alkoxy, hydroxyl, cyano, carboxyl, amino and (di)(C₁-C₄)alkylamino, or else the two alkyl radicals borne by the nitrogen atom of the amino group form a heterocycle comprising from 5 to 7 members and optionally comprising another heteroatom which may be identical to or different from that of the nitrogen atom; R′_(i), R″_(i), R′″_(i) and R″″_(i), which may be identical or different, represent a hydrogen atom or a (C₁-C₄)alkyl group; m and m′, which may be identical or different, represent an integer ranging from 1 to 10; p, p′, q and q′, which may be identical or different, represent an integer ranging from 1 to 6; M′ represents an anionic counterion; and Y represents: i) a hydrogen atom; ii) an alkali metal; iii) an alkaline earth metal; iv) an ammonium group: N⁺R^(α)R^(β)R^(γ)R^(δ) or a phosphonium group: P⁺R^(α)R^(β)R^(γ)R^(δ) with R^(α), R^(β), R^(γ) and R^(δ), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; or v) a thiol-function-protecting group; it being understood that: when the at least one entity chosen from those of formulae (I) and (II) contains other cationic parts, it is associated with at least one anionic counterion allowing formula (I) or (II) to achieve electroneutrality; and optionally applying at least one reducing agent.
 35. The process for dyeing keratin materials according to claim 34, wherein, when the at least one fluorescent entity of formula (II) comprises a thiol-function protecting group Y, the application is preceded by a deprotection step.
 36. The process for dyeing keratin materials according to claim 34, wherein the keratin materials are dark keratin fibers having a tone height of less than or equal to
 6. 37. The process for dyeing keratin materials according to claim 34, comprising applying at least one reducing agent before or after applying the composition comprising the at least one fluorescent entity.
 38. The process for dyeing keratin materials according to claim 34, wherein the composition further comprises at least one oxidizing agent.
 39. The process for dyeing keratin materials according to claim 34, further comprising applying at least one oxidizing agent to the keratin materials.
 40. A multicompartment device comprising at least one first compartment-comprising a dye composition comprising at least one fluorescent entity chosen from those of formulae (I) and (II)

the organic and mineral acid salts, optical isomers and geometrical isomers, and the solvates thereof; wherein: R and R′″, which may be identical or different, represent a hydroxyl group, an amino group (NR_(a)R_(b)) or an ammonium group (N⁺R_(a)R_(b)R_(c)), An⁻; with R_(a), R_(b) and R_(c), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; or else two alkyl groups R_(a) and R_(b) of the amino or ammonium group form a heterocycle comprising 5 to 7 members and optionally comprising another heteroatom which may be identical to or different from that of the nitrogen atom and An⁻ representing an anionic counterion; R′ and R″, which may be identical or different, represent a hydrogen atom, a hydroxyl group, an amino group (NR_(a)R_(b)) or an ammonium group (N⁺R_(a)R_(b)R_(c)), An⁻; with R_(a), R_(b) and R_(c), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; or else two alkyl groups R_(a) and R_(b) of the amino or ammonium group form a heterocycle comprising 5 to 7 members and optionally comprising another heteroatom which may be identical to or different from that of the nitrogen atom and An⁻ representing an anionic counterion; R_(g), R′_(g), R″_(g), R′″_(g), R_(h), R′_(h), R″_(h) and R′″_(h), which may be identical or different, represent a hydrogen or halogen atom, an amino, (di)(C₁-C₄)alkylamino, cyano, carboxyl, hydroxyl, trifluoromethyl, acylamino, C₁-C₄ alkoxy, C₂-C₄ (poly)hydroxyalkoxy, (C₁-C₄)alkylcarbonyloxy, (C₁-C₄)alkoxycarbonyl, (C₁-C₄)alkylcarbonylamino, acylamino, carbamoyl or (C₁-C₄)alkylsulphonylamino group, an aminosulphonyl radical, or a (C₁-C₁₆)alkyl radical optionally substituted with a group chosen from (C₁-C₁₂)alkoxy, hydroxyl, cyano, carboxyl, amino and (di)(C₁-C₄)alkylamino, or else the two alkyl radicals borne by the nitrogen atom of the amino group form a heterocycle comprising from 5 to 7 members and optionally comprising another heteroatom which may be identical to or different from that of the nitrogen atom; R′_(i), R″_(i), R′″_(i) and R″″_(i), which may be identical or different, represent a hydrogen atom or a (C₁-C₄)alkyl group; m and m′, which may be identical or different, represent an integer ranging from 1 to 10; p, p′, q and q′, which may be identical or different, represent an integer ranging from 1 to 6; M′ represents an anionic counterion; and Y represents: i) a hydrogen atom; ii) an alkali metal; iii) an alkaline earth metal; iv) an ammonium group: N⁺R^(α)R^(β)R^(γ)R^(δ) or a phosphonium group: P⁺R^(α)R^(β)R^(γ)R^(δ) with R^(α), R^(β), R^(γ) and R^(δ), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; or v) a thiol-function-protecting group; it being understood that: when the at least one entity chosen from those of formulae (I) and (II) contains other cationic parts, it is associated with at least one anionic counterion allowing formula (I) or (II) to achieve electroneutrality; and at least one second compartment comprising at least one reducing agent.
 41. The multicompartment device according to claim 40, comprising at least one third compartment comprising at least one oxidizing agent.
 42. A process for lightening dark keratin fibers comprising, applying to dark keratin fibers at least one fluorescent entity chosen from those of formulae (I) and (II)

the organic and mineral acid salts, optical isomers and geometrical isomers, and the solvates thereof; wherein: R and R′″, which may be identical or different, represent a hydroxyl group, an amino group (NR_(a)R_(b)) or an ammonium group (N⁺R_(a)R_(b)R_(c)), An⁻; with R_(a), R_(b) and R_(c), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; or else two alkyl groups R_(a) and R_(b) of the amino or ammonium group form a heterocycle comprising 5 to 7 members and optionally comprising another heteroatom which may be identical to or different from that of the nitrogen atom and An⁻ representing an anionic counterion; R′ and R″, which may be identical or different, represent a hydrogen atom, a hydroxyl group, an amino group (NR_(a)R_(b)) or an ammonium group (N⁺R_(a)R_(b)R_(c)), An⁻; with R_(a), R_(b) and R_(c), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; or else two alkyl groups R_(a) and R_(b) of the amino or ammonium group form a heterocycle comprising 5 to 7 members and optionally comprising another heteroatom which may be identical to or different from that of the nitrogen atom and An⁻ representing an anionic counterion; R_(g), R′_(g), R″_(g), R′″_(g), R_(h), R′_(h), R″_(h) and R′″_(h), which may be identical or different, represent a hydrogen or halogen atom, an amino, (di)(C₁-C₄)alkylamino, cyano, carboxyl, hydroxyl, trifluoromethyl, acylamino, C₁-C₄ alkoxy, C₂-C₄ (poly)hydroxyalkoxy, (C₁-C₄)alkylcarbonyloxy, (C₁-C₄)alkoxycarbonyl, (C₁-C₄)alkylcarbonylamino, acylamino, carbamoyl or (C₁-C₄)alkylsulphonylamino group, an aminosulphonyl radical, or a (C₁-C₁₆)alkyl radical optionally substituted with a group chosen from (C₁-C₁₂)alkoxy, hydroxyl, cyano, carboxyl, amino and (di)(C₁-C₄)alkylamino, or else the two alkyl radicals borne by the nitrogen atom of the amino group form a heterocycle comprising from 5 to 7 members and optionally comprising another heteroatom which may be identical to or different from that of the nitrogen atom; R′_(i), R″_(i), R′″_(i) and R″″_(i), which may be identical or different, represent a hydrogen atom or a (C₁-C₄)alkyl group; m and m′, which may be identical or different, represent an integer ranging from 1 to 10; p, p′, q and q′, which may be identical or different, represent an integer ranging from 1 to 6; M′ represents an anionic counterion; and Y represents: i) a hydrogen atom; ii) an alkali metal; iii) an alkaline earth metal; iv) an ammonium group: N⁺R^(α)R^(β)R^(γ)R^(δ) or a phosphonium group: P⁺R^(α)R^(β)R^(γ)R^(δ) with R^(α), R^(β), R^(γ) and R^(δ), which may be identical or different, representing a hydrogen atom or a (C₁-C₄)alkyl group; or v) a thiol-function-protecting group; it being understood that: when the at least one entity chosen from those of formulae (I) and (II) contains other cationic parts, it is associated with at least one anionic counterion allowing formula (I) or (II) to achieve electroneutrality, and optionally applying at least one reducing agent. 